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Target-Value DesignOur design/build process reverses the typical order of operations, firstly, we request your budget and property information and we develop design concepts that provide the most value for your predetermined budget, that way you are always comfortable with the costs. The best projects are the ones that our clients are happy to design-finance-build. We don’t believe in value-engineering but prefer to engineer value into your project from the beginning.
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Experiential DesignFollowing spatial design the A R Potter process gives way to an immersive experience for our clients which is referred to as Experiential Design. This design approach is characterized largely by perpetual stimuli, engagement of the senses and an emotional connection. We create spaces that are aesthetically pleasing, and visually and tactically stimulating. In our residential projects this is achieved through the use of beautiful and engaging materials, character, lighting and by blurring the boundaries between the natural and built spaces. In our design/build practice we go beyond constructing houses, our focus is on creating pleasurable experiences in your home.
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Spatial DesignIn our spatial design, we focus on enhancing the experiences that the user can have. These sensual experiences envelop the user from the approach at the exterior, through the interior of the building and is present throughout the interior spaces. The lines between traditional architecture, landscape architecture and interior design are significantly blurred in this type of practice, as the focus is on the multi-sensory experiences of the individual.
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